Thursday, June 28, 2012

What Facebook Applications Center Means for Apps Developer


Last month, Facebook announced the without charge of their new app sharing display place properly dub Facebook App Center. Drawing idea from Apple’s App Store and Google’s Play Store, Facebook App Center is on the edge to resolve many of the troubles at present plaguing Facebook App Developers.
To fast review; Facebook App Center is a fresh soon-to-be-live mark of Facebook that will allow users to much more simply find Facebook apps based on some vague mixture of quality and status, by way of Facebook staff recommendations and consumer ratings. It’s a Facebook-flavored app store, hopefully without the huge discoverability problem of the current markets. In terms of discoverability, Facebook has a leg up on Apple and Google since of the vast amounts of social data the band collects about every user, enabling lightly tuned social recommendations.
Before, Facebook Apps were only discoverable (on Facebook) through the search line and via your friends’ app posts that explain up in your newsfeed. This meant that judgment an app was exclusively based on popularity, not on the excellence of the application. Facebook apps were limply distinct by their pages, and nearly impossible to find from your mobile device.
Facebook aims to drive the download of native Facebook Mobile Apps by connecting openly to to App Store or Play Store page for the app. This is a vast succeed for Facebook-enabled iOS or Android apps, as it enables a great, social angle of discoverability.
This all comes at a little cost for developers. Instead of taking the Google ‘wild west’, wide unlock approach to app curation, Facebook opted for an Apple-esque model of review for Facebook App Center apps. This will (confidently) enable smaller name, high class Facebook apps to get a bench in the attention, instead of slumming in the darkness of big Facebook App players like Zynga and Pinterest.
Overall, this is a pace in the right path for Facebook’s app network, hopefully contributing to the creation and success of upper quality Social Apps. We are putting our freshly launched Facebook app LikeWise through the review development to get a first-hand appear at what it’s like from this wall of the table. Keep on tuned…

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